How to reduce Burnout as an Entrepreneur

60-80 hours work weeks. Critical decisions. Thought leadership and emotional intelligence. All these are the expectations of society from an entrepreneur. Entrepreneurs are first human beings that have needs. After some time, it becomes really difficult going at this pace and this is where that mental and physical exhaustion known as burnout sets in. But then, this can be avoided to an extent. Entrepreneurs have become wiser in trying to secure the bag and staying sane while at it. So, if you belong to this category and want to know the best way to reduce burnout as an entrepreneur, here are six ways to go about it:

1. Avoid over planning and focus on the to-dos

2. Set boundaries and ensure balance  

3. Learn through the failures 

4. Delegate

5. Know when to give up

Let’s explore this further, shall we?

1. Avoid over planning and focus on the to-dos: As an entrepreneur, sometimes you feel that you need to come up with that perfect strategy. The defining factor when it comes to burnout as an entrepreneur is stress. Now, you can easily relate stress with hard work, that is in the physical sense. But stress can also be mental, which in return kills your mental state. 

A simple cause of this is over-thinking, planning, and all the overkills. Most times, entrepreneurs fall into that trap of over strategizing in their quest for perfection. This shouldn’t be so. The simple but overlooked solution therefore should be focusing on the journey, tweaking the process as you go. The more time you spend as an entrepreneur thinking is the more time you miss out on productive acts. Over time, you end up stressed for achieving nothing.

Remember the simple trick; focus on the to-dos, the goals will fall into place along the way and the burnout from mental stress will be reduced.

As Jas Bagniewski puts it “don’t get distracted. Never tell yourself that you need to be the biggest brand in the whole world. Start by working on what you need at the present moment and then what you need to do tomorrow. So, set yourself manageable targets.” 

2. Set boundaries and ensure balance: remember when I mentioned in the beginning that entrepreneurs tend to work 60-80 hours. Now that equates to 12- 16 hours of work daily, out of 24 hours in a day. Some even work during weekends. At this rate, burnout is bound to come up since the little time they have apart from working is geared towards resting.

If you fall into this category, believe me, the burnout will most likely be the short term effect of your schedule. As time goes on, you might develop terminal diseases from the unhealthy lifestyle you’ve embraced. At the end of the day, you end up with a lonely and boring life with its own consequences. The point is that since the life of an entrepreneur is demanding, create a balance because therein lies your full success.

Taking up a hobby, joining an association of friends is a good way to go. Also, embracing technology and using the tools as much as you can help make life easy.

Another way to create a balance is by going on a Workcation. It’s simply a type of vacation which also involves you working. The benefit here is the change of environment which can do amazing things to your mental state of health. You can even take your team along with you. This way, you all get to work in a relaxing atmosphere.

3. Learn through the failures: this can be your past adventures or from that of others. Just ensure you use previous experiences as a blueprint to fight your fear of failure and get through to the next stage. The mistakes you made when starting or the ones other entrepreneurs make, are not things you should repeat. Having repetitive failures is enough to demoralize you and make you burnout. Understandably, some things are beyond control but the ones you can control, ensure you control them.

4. Delegate: set up a system for getting results. There’s a reason why startups hire the best talents to accelerate their growth. There’s also a reason big companies can employ a large size of workers who can all work towards achieving a common goal.

Reduce stress, delegate, functional, business, data, work

Here is the secret to delegating:

– if another person can get 80% of the work done, hand it over 

– delegating is effective when there’s a system in place. An easy way to set up a system is by documenting those practices that worked in the past for you. This way the idea and processes can easily be passed down. So to the extent that you can delegate certain tasks, and still get the job done, do that. You might be an entrepreneur, but you are still a human being. Constantly unusually pushing your human limits will lead to a breakdown.

5. Know when to give up: uhhh, this sounds weird right? I mean, entrepreneurship involves risks and staying put till the end right. Yup, this point doesn’t invalidate all that. Giving up here means not engaging in a wild goose chase. So, there’s a particular area you’re exploring for your business and you are not making headway, giving up might just be the solution.

Oh, wait, giving up sounds too final. Consider this a way of you putting a hold on certain aspects or closing the chapter on an aspect of your business. But if we’re being sincere, giving up is the best way to avoid pursuing a dead end. When you can identify the point in your life as an entrepreneur that your idea stops being viable or a plan is not going to work out, then kill it already. What’s the need passing through that mental and physical exhaustion for that flimsy reason stopping you from drawing the curtain.

Is this me discouraging you from chasing your dream? Yes, but just in the instance, the dream is obviously useless.

Remember, that as long as you can:

1. Avoid over planning and focus on the to-dos

2. Set boundaries and ensure balance  

3. Learn through the failures 

4. Delegate: set up a system for getting the result

5. Know when to give up

Your chances of burning out as an entrepreneur will be greatly reduced. 

We’ll like to hear from you. Write back to us via the comment section with your opinion on this.

Written by Blessing Onyegbula

finances, cryptocurrencies, business, tech, money.


Over time, people’s needs and wants have proven to be insatiable as there is always a desire to know and do more, hence the birth of CRYPTOCURRENCY.
In 2009 someone (or a group of people) that goes by the pseudonym, Satoshi Nakamoto created Bitcoin, a cryptocurrency. It was created in the wake of the 2008 global financial crisis as a way for people to control their money themselves, without having to rely on companies, banks, or governments and their fees and controls.

Cryptocurrency uses cryptographic protocols or extremely complex code systems that encrypt sensitive data transfers, to secure their units of exchange.

We have over 6000 types of cryptocurrency and unlike the regular currencies like USD, Euros, Pounds, Naira, Rupees tied to authority, cryptocurrency is not controlled by an economy. The currencies controlled by an economy can lose their value due to the rise in inflation but cryptocurrency which is moved by demand and supply through its exchange and tradings cannot lose its value. Unlike banks which require a middle man, cryptocurrency supply and values are controlled by the activities of their user and complex protocol built into their governing codes.

You see, considering how much the world is growing to be digital, cryptocurrency might take over online transactions. Let me tell you how it works. Each crypto is stored in its database called BLOCKCHAIN. If money is sent to the wrong wallet, it is almost impossible to get it back so it takes extra carefulness to operate a cryptocurrency account. Regardless, your money appreciates in return if left for a long period of time.

Just as the world is moving from petrol and diesel to electric cars like Tesla, Cryptocurrency is gradually taking over online transactions as multiple sites offer cryptocurrency as a mode of payment. Also, most people don’t feel safe entering their bank details on a site so cryptocurrency breaches that gap. It takes minutes to send huge amounts of money anywhere in the world via cryptocurrency.

Cryptocurrency ranges from Bitcoins, Litecoins, Ethereum, ripple, stellar and so many others. It is safe, reliable, and trustworthy.

Written by Oluwatosin Omolale

Information Technology, Aristrat, Brand Marketing, Business

How IT has Improved Brand Marketing

Let’s start by painting an ugly picture. One that doesn’t involve ink, paint, or pencil but simply your mind as the canvas and thoughts of a world devoid of information technology (IT). Pretty ugly right?

You see that’s how comfortable the world has gotten with IT and its functions that imagining a world without it is seen as distasteful. Now as an individual, the best knowledge you might have about IT is one that borders on laptops, media, and knowledge acquisition. That’s enough to fascinate us and leave us ever grateful for the beauty of IT.

That shows you how even at the surface level, our use of IT produces fascinating results. It gets better when you consider it on a grander scale. Like how businesses use it in their day to day operations which produces great results, but sadly leaves us with fear for the future of work for humans.

Now that’s not the focus of this post, there are enough resources on the internet talking about different ways IT will disrupt the workforce. So, let’s consider this an appreciation post to IT. Here you’ll see the brilliant ways brands use IT for their own good beyond the benefits you’re used to and even learn one or two things you can imitate on your own level.

What we’ll be discussing will center on IT for brand marketing, especially for consumers. So guys, here are 3 ways IT has helped brand marketing:

– Content Marketing: Since we’re discussing this in the context of brands, one prominent tool used in branding especially when it comes to scaling up has got to be Content Marketing. Little wonder why despite the still growing functionalities of the IT world, content marketing has definitely been affected in ways that have proven to be effective. In recent times, brands have been known to exploit and even modify the power of IT in ways that suit them and this has given birth to more functions.

For instance, we now have AI-generated content and even AI-generated copy. By creating algorithms that match brand needs especially in the aspect of customers, it’s now easier for brands to push out as much content as possible. This means more customer-centric content and in a short time too. Of course, there’s the argument of content like this lacking the human feel and not exactly touching the emotional needs of the audience. But then, this is just the beginning, there are lots of years for brands to work on their IT functions and ensure the pros surpass the cons.

Apart from AI-generated content, there are now chatbots that are more like robotic customer service. In this case, it feels so real as conversations are held in real-time and with the bots actually understanding the human needs and attending to them as best as the algorithm allows.

The problem with all these though is the need for more data to really meet individuals at their right pain points and solve the problems well. But then, we’re being positive here so we won’t be going further on those cons.

– Personalised end-user experience: Away from content, IT has definitely eased up operations within a business especially when it comes to presenting data and findings. For instance, augmented reality and virtual reality are gradually finding a place in our world. Though we might be tempted to just view it from the aspect of gaming, which might just be our first encounter with it, VR and AR are way beyond that. Brands have increasingly used them to deepen relationships with consumers by creating hyper-realistic interactions.

Content marketing, ads, personalized end user experience, campaigns, Information technology, IT, Brand Marketing

With this digitization has come the birth of a personalized customer experience. By knowing how to tweak the algorithms of a website or adapting it to business functions, customer interactions have taken a better turn.

– Ads and Campaigns: From Pepsi’s 2014 AR campaign to Heineken’s LED interactive bottle, to eBay’s Virtual reality shop, IT has found some innovative uses in the marketing world. Sadly, in 2020, brands that have tried to harness the benefits of IT and replicate on their platforms are just scratching the surface. More like still stuck in the 2010 era and adventures in tech. The integration of cookies and personalized ads are all products of IT.

Another benefit of IT in general is its ease of use and cost management. This is also seen in the way brands use it to save resources. Imagine using tools like HubSpot’s basic marketing plan at about $230 for your brand monthly, a function that can be shared amongst 2/3 employees at a rate definitely higher. Therefore, it’s definitely at the benefit of businesses to find ways to up their game in the use of technology.

You know, the thing about IT is the way it just made the business world get more competitive. Now you don’t just talk about using tech to scale up as a way of marking register, you have to be up to date with the tech operations. Not forgetting to stick to the ethical part as this is also an important part of IT.

This is not to limit the influence of IT in marketing to just content marketing, better end-user experience, and campaigns, but it’s a good place to start.

Finally, in recent times, one big benefit of IT in the business world is Blockchain technology. Makes sense since Fintech is the way now, right? Perhaps we’ll explore this some other time.

But for now, share with us. How have you used IT in your business for good and what new way do you intend to explore it?

Your comments are needed. Till next time, stay digitized.

Written by Blessing Onyegbula.

fintech, strategy, aristrat, business, success,


The advancement of technology keeps disrupting many industries and the financial industry is not exempted. The word “Fintech” is a combination of “Finance” and “technology”. The financial industry before now was majorly traditional. The introduction of digital technology, mobile platforms, analytics, and many more have been proven to be more effective in the long run.

     Asides from the media buzz and the ‘youthfulness’ in FinTech, Fintech has also proven to be faster, easier, and more accessible. Even at this, a significant percentage of consumers are still very skeptical about trusting providers to manage deposits, investments, loans, and even retirement plans. This is a challenge most Fintech organizations go through.

Whether we accept all that FinTech is, the many innovations surrounding it would not be stopping anytime soon. Fintech has also managed to place its ground on segments neglected by traditional banking. It originally offers a solution to consumers who want a certain thing but cannot get it. For example, Loans. They also provide personal finance management( the likes of Cowrywise, Piggyvest, and ALAT).


The future of FinTech poses a threat to traditional banking and with the introduction of blockchain, cognitive computing, digital currencies, and the likes, traditional banking might have to go through a lot of ‘assurance’ to stay sane. One thing you should know is, no matter how skeptical a person is about Fintech, it is sure to take over the finance industry in the coming years.

If you ever need to consider a career in the financial industry, you might have to look for a problem in consumer banking and think of a way to solve it digitally.

Written by Oluwatosin Omolale.