Branding is more of a NEED than a WANT. As a startup, branding gives you an edge over competitors. It is a marketing practice that helps to distinguish a product from another. What sets you apart from the people doing what you do is HOW you do it. The main idea of branding is for visibility. Let us use it this way. When you walk into a room full of strangers, what they think about you is a result of how you present yourself or the things they know about you (branding). Then, when they sit down and get to know you, that is getting to know who you truly are, away from their perception. At that point, if someone says “when you walked in, I didn’t know you were this confident”, you would definitely go “then, never judge a book by its cover”. Why wasn’t the cover made to suit the book? Why Brand?
We must understand how much branding goes beyond logos and symbols, it is also identification merely by seeing the colors associated with your brand. Yes, you read that right. Your business colors should reflect what you are into. It is very advisable to check out the colors associated with your industry before choosing your business colors.
A great example is Glossier. A skincare and makeup brand dominating the globe. They include stickers and a thank you note to every purchase. This is what sets you apart, doing the most for your consumers.
It gives your customer a long-lasting impression of you and it makes them know what to expect. People can judge things from the packaging, I definitely can. From your presentation, they know what to expect from you. They know if your things are for a very high class or affordable. In all your doings, brand well!
Branding also provides external cues to taste, design, performance, quality, value, and prestige if they are developed and managed properly. It creates trust within your industry. If you always pop yourself and the things you do in people’s faces, it would be easier to trust you because people would feel like they know you to a certain extent.
Branding and packaging help you market before your words do. Remember to brand!
Written by Oluwatosin Omolale